Subjects Taught In A BBA Program

A Bachelor of Business Administration (BBA) degree is a popular choice for students aspiring to pursue a career in the field of business and management. The program provides a comprehensive understanding of various aspects of business, equipping students with the knowledge and skills required to excel in the corporate world. While specific subjects may vary depending on the university and the curriculum, there are common subjects that are typically included in BBA programs. In this article, we will explore some of the subjects commonly studied in BBA programs. Find here reliable BBA courses in UAE.

Business communication

Business communication is a vital skill in the corporate world. BBA programs often include subjects that focus on developing effective written and verbal communication skills. These subjects cover topics such as professional correspondence, presentation skills, interpersonal communication, and negotiation techniques.


Marketing is a fundamental aspect of any business. BBA programs include subjects that introduce students to the principles of marketing, consumer behavior, market research, and branding, advertising, and sales strategies. These subjects provide students with a solid foundation in understanding and applying marketing concepts in real-world scenarios.


Finance is another key area of study in BBA programs. Subjects related to finance cover topics such as financial management, investment analysis, financial markets, risk management, and corporate finance. These subjects provide students with the necessary knowledge to make sound financial decisions and understand the financial aspects of running a business.

Human resource management

Effective management of human resources is crucial for the success of any organization. BBA programs often include subjects that focus on human resource management, covering topics such as recruitment and selection, performance management, training and development, compensation and benefits, and employee relations. These subjects help students understand how to effectively manage and develop the human capital of an organization.

Operations management

Operations management involves the efficient management of resources and processes to deliver goods and services. BBA programs often include subjects that cover topics such as supply chain management, project management, quality management, and operations strategy. These subjects provide students with the necessary knowledge to streamline processes and optimize business operations.

Business ethics and corporate social responsibility

In today’s business environment, ethical considerations and corporate social responsibility are becoming increasingly important. BBA programs often include subjects that focus on ethical decision-making, corporate governance, sustainability, and social responsibility. These subjects help students understand the ethical implications of business decisions and the role of businesses in society.